Services Sales & Marketing For Independent Professionals & Small Business Owners

Our sales and marketing program for independent professionals combines key components of our individual sales, marketing, and management programs so that you can establish a solid sales and marketing foundation to build your business on. The content is a modular design that allows you to chose the topics of interest, and provides great flexibility in the scheduling and pace in which you complete the program. In addition, individual coaching and consulting is included so that you can get individual questions addressed, we can provide feedback what you develop, and togther we can apply the strategies and tactics to your specific situation. If you are interested in additional sales skills training, consider our sales performance development program or individual coaching. In addition, we have a network of professionals (graphic designers, website builders, etc.) with extensive experience working with independent professionals and small business owners. They have a deep appreciation for the challenges of that clientele and can assist you with many marketing tasks. 

Some of the specific tasks we will help you with include:

1. Defining your target market(s) and identifying your ideal customer

2. Developing your core marketing message and branding strategy

3. Crafting compelling marketing messages and value propositions

4. Identifying and evaluating marketing options (e.g., different advertising mediums, the online presence that meets your needs and budget, etc.) so that you can determine which are best for your business

5. Developing marketing and sales collateral

6. Identifying the key components to go into your website and creating the content - we have partner services that can design and build your site, if you would like, and we will provide feedback on it however you chose to build it

7. Gaining insight into the benefits or results your customers realize, how to quantify and articulate them, and how to use them in marketing and sales

8. Identifying and developing procedures and collateral to prove the capabilities provided by your products and services

9. Learning the strategy and tactics that apply to your business that will effectively move a prospect through the buying cycle

10. Defining and mapping your your sales process and key process milestones

11. Identifying and analyzing your competition, and developing the strategy and tactics to beat them

12. Understanding the source of prospect objections, and how to prevent or overcome them

To best accomodate your needs, we offer our services through a variety of modalities, including:

• Instructor-led programs

• Distance-learning programs (web and telephone)

• Individual coaching

• Self-paced workbooks and other instructional materials

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