Services Curriculum Development And Instructional Design
The goal of curriculum development is to design and create materials that support the learning objectives. A variety of materials might be involved, including:
Participant preparation materials
Participant session materials (e.g., handouts, workbooks, etc.)
Post-session job aids and support materials
Instructor preparation and reference materials
Exercise and activity materials for both participants and instructors
Evaluation and feedback materials
Common challenges faced in accomplishing the goal of curriculum development are:
Defining learning objectives that are achievable and measurable
Effectively engaging subject matter experts in the development phase
Managing the expectations of the key stakeholders (e.g., audience, direct supervisors, senior management, other sponsors and personnel affected by the audience's performance, etc.)
Balancing session time limits or other parameters with the amount of content proposed to be covered
Having both content and a design that engages the audience
Making material and activities that are relevant and practical to the participants
Collaborating with instructors to ensure that there is a unified vision on how material will be delivered
The most essential best practice in curriculum development is the use of a structured and proven development model. Doing so helps ensure best practices will be utilized in the specific sub-tasks that are conducted. We have found the ADDIE (Assess, Design, Develop, Implement, Evaluate) model of curriculum development to be practical to use and effective. Some other best practices in curriculum development are:
Program objectives need to be well defined and all material must serve those objectives
Material needs to be aligned with the audience, in terms of expertise, culture, etc.
People can absorb only a certain amount of information in a given amount of time, so you have to be realistic about what can be achieved in the time you have
Learning is enhanced when people are engaged - be it physically, intellectually, or emotionally
Form should follow function, meaning that the design of the the program should support, and if possible mirror, what is being taught
Content and other errors distract participants and reduce learning, so all materials should be reviewed and edited before they are released
Eliminate"Death by PowerPoint"
Given its rise as the presentation medium of choice in corporate America, some final comments about PowerPoint (and any similar software applications) are warranted. We have nothing inherently against PowerPoint. It is a tool - and like any tool, it can be used or misused. The pitfalls of PowerPoint come from the fact that the technology:
Causes people to focus on the glamour and glitz of the product features, often at the expense of the message
Makes it easy to just dump large amounts of information into slides, with little consideration of how it will be delivered or received
Makes it easy to slip into the practice of just reading off of the screen, rather than having a conversation with the audience and engaging them
Best practices indicate that PowerPoint should be used to enhance, not replace, your message and presentation skills. If you do, your information will be better understood and your audience will greatly appreciate it.
We offer a full range of curriculum development services - covering the gamut from a single session to a multi-faceted program. Although our speciality is developing training and organizational change programs, we can also help with any type of presentation. All of our curriculum development is based on four fundamental principles:
Program objectives need to be well defined and all material must serve those objectives
Material needs to be aligned with the audience, in terms of expertise, culture, etc.
People can absorb only a certain amount of information in a given amount of time - you have to be realistic about what can be achieved in the time you have
Learning is enhanced when people are engaged - be it physically, intellectually, or emotionally
With those principles in mind and utilizing the ADDIE (Assess, Design, Develop, Implement, Evaluate) model, our services include:
Needs assessments
Content development and review of your course content
Handouts and other participant materials
Questions and other conversational tools to engage the audience
Exercises to enhance the learning and application of the content
Presentation templates for SMEs
Instructor guides and other instructor preparation materials
Feedback and evaluation materials and systems
Design comprehensive role specific professional development programs that can incorporate internal resources and external vendors
Program mapping - existing offerings onto processes and skills - and gap analysis
Feedback and evaluation materials and processes
There can be a myriad of outputs from curriculum development. They include, but are not limited to:
Course or presentation content in your medium of choice, such as PowerPoint, etc.
Handouts and other participant materials
Job aids and other post-session materials to support the learning
Questions and other conversational tools to engage the audience
Exercises to enhance the learning and application of the content
Instructor preparation materials
Comprehensive role specific professional development programs that incorporate internal resources, our services, or other external vendors
Feedback and evaluation materials
Evaluation systems
With respect to evaluating training programs, we utilize Kirkpatrick's model. Combining our expertise in testing and measurement with business acumen, we can help you develop evaluation materials and methods for all four levels of evaluation:
Level 1 Evaluation: Reaction
How did participants react to the training program?
Level 2 Evaluation: Learning
Did participants improve their knowledge, skills, or attitudes as a result of the training?
Level 3 Evaluation: Transfer (aka Behavior)
What changes in workplace behavior resulted from the training?
Level 4 Evaluation: Results
What organizational benefits resulted from training?
Most organizations only measure Level 1 and 2, but want results at Level 4. To measure Level 4 takes significant organizational support. Therein lies the challenge. Addressing it and effectively developing Level 3 and 4 evaluation systems is as much of an organizational development project as it is a curriculum development one. With our experience in orgnizational development and change management, we can help you design and implement evaluation systems that can demonstrate the business impact of learning and development activities.
BACK TO TOP