Aligning Your Sales and Marketing With How People Buy Will:
- Increase revenue
- Shorten sales cycles
- Improve customer loyalty
- Reduce costs
- Increase customer satisfaction
SOME OF THE CHALLENGES WE'VE HELPED OUR CLIENTS ADDRESS
- Too many opportunities stall or result in the prospect doing nothing
- Competition is fierce and reps rely too heavily on discounting
- Resources are wasted chasing unqualified leads rather than generating business
- Time to quota for new reps is too long…if they ever make it
- Sales and marketing efforts are disjointed, reducing effectiveness and increasing costs
- Revenue targets are missed because forecasting is too subjective
- Cost of sale is too high, and it's eating into profits
- Performance bumps after training events don't last
- Independent professionals, highly trained in their field, must now market and sell their services